maandag 29 maart 2010

940 million users

According to a recent study of Insites Consulting, 940 million people worldwide are part of at least one social network. This number corresponds to 72% of all internet users. The most popular SNS is Facebook, followed by MySpace and Twitter. The majority of the users (72%) are member of at least two social network sites. For professional network sites, like LinkedIn, this number is lower, with an average of nine times a month. Furthermore this study showed that users of social media log in at least twice per day and has 195 friends.

Insites Consulting also provides specific numbers for Belgium. Here 69% of all internet users regularly visit social network sites, which translate to 4 million Belgians. The average number of friend is 133 and the most popular SNS, after Facebook, is Netlog, with 12% of all Belgian SNS users.

According to this study most people are happy with the social network sites they are using and they do not want to reduce the time they currently spend on the sites. This indicates a stability has reached the SNS market, which makes it difficult for new social sites to recruit members. They will have to come up with a strong USP and target groups that are currently overlooked by other social network sites, like young children, maybe?

If you would like to know more about the study, check out the full report!


Martijn



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