A study with 2,600 children, carried out by the Belgian consumer organisation OIVO , showed that two out of three ten-year olds have a mobile phone. At the age of twelve this number is already 92%. Since 2007 the number of children at the age of ten who have a cellphone has remarkably increased with 20%.
OIVO states that the mobile phone has a central role in the communication between children. Furthermore, these youngsters appear to be very eager to be the first to apply the multimedia applications of cellphones, like mobile internet.
This study shows that providing a mobile version of a website or mobile applications can be a great opportunity for websites that target children. Since cellphones have a very central place in the life of these children, focusing on mobility and on staying connected with the website will be an excellent way to become part of their living environment.
Martijn
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